11/26/2023 0 Comments Las vegas casino gaming commercialsThe results showed that the advertisement imagery typically featured images likely to appeal to young adults, such as bright colors, character images of young adults, cartoon animal characters, gambling and sporting activities, references to popular culture, and references to Las Vegas. We performed a content analysis of a sample of 115 unique social casino gaming advertisements captured by young adults during their regular Internet use. Advertisements for social casino games, however, are not bound by the same regulations as real money gambling, despite their similarities. Social casino gaming, which simulates gambling games on social platforms, has become increasingly popular and is rapidly merging with the gambling industry. Gainsbury, Daniel King, Nerilee Hing, Paul H. Gambling games on social platforms: how do advertisements for social casino games target young adults?īrett Abarbanel, Sally M.
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